Targeted Marketing Plugin for VirtueMart
Add conditional content for VM Email Manager and Order Follow-up
Targeted marketing (Personal Marketing) to existing customers is one of the most effective ways to increase sales!
This advanced yet simple plugin can be your Growth Engine to drive your VirtueMart store forward through increased sales. Cross-sell, reward customer loyalty, send out meaningful information to your customers, and more!
Important! Read this before you continue:
If you are looking for a way to add automatic trigger based emails to your store, send abandoned cart recovery emails, sequences of order followup emails, or simply wake up call to dormant customers, you must check our latest product: Remarkety
Current version is 2.2.5 released on May, 2013
It is known that utilizing your existing customer base is ten-fold more effective than recruiting new customers. Remember, a 5% increase in customer loyalty can result in a 75% increase in customer value!
This extremely powerful plugin allows you to add smart conditional content into VirtueMart Emails Manager and Order Followup emails. If you use it wisely, it will dramatically increase your customer retention and your sales.
...This is probably the best tool currently available for VirtueMart store owners for Targeted Marketing and post sales activity...
What can you do with this plugin?
Add distinct and targeted marketing messages to your stores existing emails (with VM Emails Manager), or to the automatic follow-up email sent by the Order Followup plugin. Using this additional content, you can:
Cross-sell products: For customers who bought some product (say, a laptop), you can offer a related product (spare battery or laptop case). More...
Increase customer loyalty: Offer your strongest customers incentives to keep returning, by sending them personalized gift coupons. More...
Smartly segment your marketing messages: Send different messages for different order statuses, product categories, individual products bought, order total, even order payment method. More...
How to use this plugin
Once you install and enable this plugin, you will be able to use a set of new [IF] conditional tags inside your email templates.
Each condition tag is composed of 3 parts: Type, Operand and value.
The condition tag itself has a set of operands you can use in order to create the needed condition (See detailed table bellow)
If the condition fails (for example different order status), the whole [IF]...[ENDIF] tag will be removed and not be displayed in the email.
Note: Nested [IF] tags are not allowed.
Customers who uses this plugin along with InteraMinds' VM Emails Manager, should see a new set of advanced tags on the right side of each email template. In order to use the new tags, just cpoy/paste or just use any of the smart [IF] tags inside your current HTML emails. Then, you can send few test emails for different orders to see how your conditions work in different situations.
If you are using the FREE InteraMind Order Followup Plugin (increase customer retention and sales), just use the following new tags in your HTML email template (standard Joomla! article used as template).
The nice thing is that you can use all other standard tags inside the the [IF] condition including Dynamic Coupons.
Use the following condition tags inside email templates in order to create dynamic targeted content:
|ORDER_STATUS||=||1 or more statuses (comma separated)||[IF:ORDER_STATUS=C,X,P] text here [ENDIF]|
|PRODUCT_ID||=||1 or more product ID number(comma separated)||[IF:PRODUCT_ID=1,2,3] text here [ENDIF]|
|PRODUCT_CATEGORY_ID||=||1 or more category ID number(comma separated)||[IF:PRODUCT_CATEGORY_ID=5,6,7] Some text here [ENDIF]|
|ORDER_TOTAL||=, <, >, <=, >=, BETWEEN||Number only||[IF:ORDER_TOTAL>=300] Add 15 off coupon here [ENDIF]|
|ORDERS_COUNT||=, <, >, <=, >=, BETWEEN||Number only||[IF:ORDERS_COUNT>5] I smell money here [ENDIF]|
|CUSTOMER_TOTAL||=, <, >, <=, >=, BETWEEN||Number only||[IF:CUSTOMER_TOTAL BETWEEN(1500, 2000)] Thank you for being so kind [ENDIF]|
|PAYMENT_METHOD_CODE||=||1 or more payment method codes number(comma separated)||[IF:PAYMENT_METHOD_CODE=PP] Thank you using PayPal [ENDIF]|
|COUPON_USED_BY_CUSTOMER||=||1 or more coupon ID (comma separated)<||[IF:COUPON_USED_BY_CUSTOMER=1234] Coupon 1234 used [ENDIF]|
|COUPON_USED_IN_THIS_ORDER||=||1 or more coupon ID (comma separated)||[IF:COUPON_USED_IN_THIS_ORDER=1234] Coupon 1234 used in last order [ENDIF]|
Example 1 - Offer a coupon code if customer has more than 5 orders:
This marketing strategy will help you keep in touch and motivate your best customers to re-purchase. Imagine how surprising and powerful can be a personal message to your custumer saying you appreciate him/her and want to show your personal appreciation with a some discount... Believe me, your customers will love it!
[IF:ORDERS_COUNT>5] Thank you [CUSTOMER_FIRST_NAME]! Here is a coupon discount for your next purchase: [COUPON:percent|gift|25] [ENDIF]
* Dynamic Coupon Plugin sold separately.
Example 2 - Cross Sell - offer product A if the order contains product B:
This marketing strategy is based on the successful "Cross selling" method. Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. If you're buying a book on Amazon.com, for example, you may be shown a list of books similar to the one you've chosen or books purchased by other customers that bought the same book you did.
[IF:PRODUCT_ID=25] You might be interested in the following product: B (you probably want to add image too) [ENDIF]
Example 3 - Send different texts for different statuses:
You probably want to be more clear about your messages. Most of the times you want to add some more info regarding each one of the order status and the order process.
[IF:ORDER_STATUS=C] Description A here [ENDIF]
[IF:ORDER_STATUS=X] Description B here [ENDIF]
[IF:ORDER_STATUS=P] Description C here [ENDIF]
Example 4 - Send specific instructions for payment types:
Some customers would like to pay with a money transfer - send specific instructions to these customers in the order confirmation email. In this example, the payment method code for money transfer is COD.
[IF:PAYMENT_METHOD_CODE=COD]Thank you for paying with money transfer. Please transfer the order amount [ORDER_TOTAL] to account # XXXXX. [ENDIF]
Example 5 - Cross-sell based on product category:
Say your store sells men's and women's clothing. If a customer buys a man's shirt or men's pants, you'd like to showcase your best pair of socks. The category ID of men's shirts in your store is 30, and men's pants is 31.
[IF:PRODUCT_CATEGORY_ID=30,31] Perhaps we can also interest you in our new collection of men's socks. Click here to browse our collection! [ENDIF]
Example 6 - Send emails to different addresses based on condition:
Can be used for example to send emails to your suppliers only if their product was sold.
Imagine what can you do with this powerful tool in your own store...